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Tune in on July 19th for the DoubleClick Announcements Livestream. Watch live as Paul Muret, Vice President of Display, Video Ads and Analytics at Google, shares new product announcements and DoubleClick's vision for the future.

Register and get the link to the livestream in your inbox before the event.

The event will be streamed live on DoubleClick.com on July 19th, 2016 9:00am PT / 12:00pm ET.

Posted by The DoubleClick Marketing Team

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Programmatic advertising accounts for 67% of all digital display ad sales1. When you consider that data-driven creative is the creative powerhouse behind programmatic, and that 70% of a media campaign’s performance hinges on the creative2, it’s clear that knowing how to build data-driven creative is a must for any agency with an eye toward the future.

As important as data-driven creative is, adopting is easier said than done. That’s why we put together a set of resources to help marketers, media agencies, creative agencies and production teams understand how to connect the dots between data and creative, to build more effective campaigns. We launched our first piece, a guide for marketers, back in March, along with an infographic to illustrate the process.

Today, we’re excited to launch a toolkit for creative and production teams, to help you understand how data can fit into your creative process.


Posted by Becky Chappell
Product Marketing Manager, DoubleClick

1 eMarketer, 2015
2 Internal data, Google Media campaigns, October 2015

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All eyes will be on Rio de Janeiro from August 5-21 as the world’s top athletes battle for medals in swimming, track and field, gymnastics, basketball, beach volleyball and other popular sports. Millions of sports enthusiasts, families and even non-sports fans across the globe will tap into the excitement of the Summer Olympic Games.

With the whole world watching, advertisers have an opportunity to reach Olympics viewers on every screen they use to follow the games. Informed data can help you win during Rio as thousands of athletes compete and billions of people watch. Knowing where viewers spend their time, which sports they follow and what they’re interested in can give you an edge—and wider reach.

Check out our Olympics guide to learn how DoubleClick Ad Exchange can help you increase your reach during the games.

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Digital platforms give brands the tools to reach audiences where they spend their time, at scale and with personalized messaging not possible through other channels—so it’s no surprise that in 2017, total digital ad spending is predicted to surpass TV for the first time.1 With this milestone approaching, we’ve heard your excitement about the opportunities digital can bring to your organization, but also that you’re looking for help to design and implement a digital strategy that meets your unique business needs.

Today, we’re launching the DoubleClick Certified Marketing Partner program to help give you the confidence you need to win in digital. Connect with a global network of certified digital marketing experts so you can achieve your goals, from building your brand to driving sales.

Connect with DoubleClick Digital Marketing

Certified Marketing Partners provide a range of technology and service offerings. Whether you’re looking for creative or media management services, data or technology integrations, help with measurement and attribution, or access to the DoubleClick Digital Marketing platform, our partners can help you succeed.

Find a partner

We’re excited to welcome over 40 Certified Marketing Partners into the program, from around the world. And we’re working hard to build out the program to ensure you can reach your marketing goals by teaming up with a Certified Marketing Partner, no matter where you are.

When a partner has the DoubleClick Certified Marketing Partner badge, it means they’ve been carefully vetted and meet our rigorous qualification standards. Partners who’ve earned the badge are listed on DoubleClick Certified Marketing Partner Search, so you can find the right partner for your business.

Many advertisers are already seeing value working with our Certified Marketing Partners:

"In the fast-moving and often chaotic world of programmatic advertising, MightyHive has been a trusted partner that we have come to rely upon. In addition to strong strategic advice, we appreciate their product recommendations, campaign execution and intelligence on the latest trends in the marketplace. MightyHive has consistently delivered."
-Scott Jensen, Senior Vice President of Digital, Partner Fusion

“We needed a partner to assist and lead the transition into the DoubleClick technology stack, and Acceleration has been first-rate. This partnership allowed our agency to reach our goals, and because of Acceleration we continue to exceed them in terms of growth.”
-David Taylor, Digital Director, Accord Group Ltd

“FiveStones brings effective digital strategy and optimization solutions. This partnership has helped us advance our brand marketing strategy and our ability to capitalize on the shift to digital."
-Karen Tsang, Head of Marketing, Openskools Limited

To Find a Partner, visit www.doubleclickbygoogle.com/certified-marketing-partners/

Posted by Chip Hall
Managing Director of Media Platforms, Google


1eMarketer ‘Digital Ad Spending to Surpass TV Next Year’ 2016

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Mobile is where search starts today for many consumers. Last year for the first time, more Google searches took place on smartphones than on desktops and laptops globally1. Mobile is where consumer micro-moments really thrive: in the I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments where decisions are made and preferences are shaped. Brands that help consumers in these intent-rich moments will win.

To help brands be there and be useful, we're pleased to announce that support for three new mobile tools are in the works for DoubleClick Search users: AdWords expanded text ads, call-only ads and call metrics.

Optimized ads for the mobile-first world

Expanded text ads were announced yesterday by Sridhar Ramaswamy, Senior Vice President of Ads and Commerce at Google, during his Google Performance Summit Keynote. They're the biggest change to mobile ad formats since AdWords launched over 15 years ago.

Expanded text ads give advertisers improved control over the longer headline field, increased character limits across all text fields, and a simplified display URL workflow.

Based on early testing, some advertisers reported increases in clickthrough rates of up to 20% compared to current text ads. Expanded text ads in AdWords provide nearly 50% more ad space, so you can showcase more information about your products and services right on the search results page.

Expanded text ads aren't available widely just yet. We’re working with the AdWords team and we plan to have full support quickly once campaign management for expanded text ads becomes publicly available.

Until then, here's what DoubleClick Search customers who are taking part in the AdWords beta can expect in three key areas:

  • Campaign management: Expanded text ads won't appear in the DoubleClick Search interface at this time.
  • Bid optimization: Expanded text ads are included in automated bidding for DoubleClick Search for all AdWords beta users.
  • Measuring results: Engine and conversion stats for the expanded text ads will be attributed to the correct keyword in DoubleClick Search. Aggregate reporting (at the ad group level and above) will incorporate stats from expanded text ads.

Even if you're not in the AdWords beta, it's a good idea to start planning now for this upgrade. Review Google’s Creatives that Click to learn about best practices.

Connect with calls

While the mobile web and apps continue to grow, calls remain an important way for consumers to connect with your business. In fact, 33% of mobile searchers have called a business after doing a related search on their smartphones in the past three months2.

Today we’re announcing full support for AdWords call-only ads and call metrics in DoubleClick Search. Support for these features starts immediately and you should see them in your account now.

Put your business phone number and a "call now" button in your mobile search ads, and more customers will call you directly instead of visiting your web site.

These ads are a great way to connect to consumers in their I-wanna-talk-to-a-human moments. In fact, Forrester Research recommended Google solutions in its recent report Capture Customers With Click-to-Call3:

“Google has the longest tenure with click-to-call and provides the greatest reach of all possible media outlets, so we recommend building your click-to-call foundation on it.”
- Forrester Research, February 2016

Until now, call-only ads were created by selecting a checkbox in call extensions. These new call-only ads replace this option.

With call-only ads, you can bid based on the value of a call to your business, and tailor your ads for phone calls to let people know they can reach your business easily without needing to visit your site.

And, with call metrics, you can use a Google forwarding number to see how many calls were generated, how long they lasted, and other details that will help you measure the value of phone calls, right in DoubleClick Search.

Learn how to create call-only ads in DoubleClick Search in our Help Center, or discover new ways to Drive More Calls to Your Business with Google’s best practices.

Looking ahead

These three new features are our latest steps toward helping DoubleClick Search customers stay ahead in a mobile-first world. They join other mobile innovations such as cross-device conversions, cross-device bid strategies, and app-install campaigns that help you put your apps in users' hands. We hope they'll help your brand succeed with search in a mobile-first world.

Posted by Amit Varia
Product Manager, DoubleClick Search


1 Google Internal Data, for 10 countries including the US and Japan, April 2015
2 The role of mobile search on store purchases, Google/Ipsos Media CT, August 2015, n=1327 Mobile Searchers 18+, who have conducted a purchase-related search on a smartphone in the past 3 months
3 Capture Customers With Click-To-Call. Forrester Research, February 2016