Wednesday, November 28, 2012

Programmatic in the future: What publishers think

Wednesday, November 28, 2012 |
A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.

Over the next few weeks, join leaders in the online publishing business as they share their views on programmatic buying and its implications for online advertising.

Log in with your Google+ account and tune into the Think with Google +page at 1:30 PM ET tomorrow, November 29. Rob Beeler, VP - Content & Media at AdMonsters, will interview Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology.

Posted by Alex Shellhammer, Product Marketing Manager