Fast facts, one year in:
- In the first half of 2014, DoubleClick Rich Media ad impressions from HTML5 grew 140% compared to the second half of 2013.
- Ads built with Google Web Designer have garnered 2.5B impressions since the launch of the product.
- Over 20% of Google Web Designer’s user base are returning users and 72% are located outside the United States.
- We partnered with the IAB to launch the “Make Mobile Work” Initiative, which has reached thousands of people through press outreach, an industry open letter, and quarterly webinar series.
- Advertisers are seeing performance improvements as a result of adopting HTML5. For example, TalkTalk decreased their eCPA by 12% and reduced their backup image rate by 13% by adding HTML5 to their campaign.
- Revamped Events and Components allow designers to make any element interactive, and customize the types of interactivity within their creative.
- The updated timeline provides more granular control for designers to easily build animated content.
- Tighter integrations with Google Drive, DoubleClick Studio, DoubleClick Campaign Manager and AdWords let users collaborate on their works-in-progress and publish finished units more quickly. This integration marks the first time that AdWords will support HTML5 ads.
- Creative Agencies:
- Visit our revamped website and download the product for free.
- Register for our Google Web Designer overview webinar on Wednesday Aug. 13th. Our lead Product Manager and Creative Technical Consultant will walk through the new Google Web Designer features and demo some cool creative executions.
- Media Agencies:
- Register for our third webinar in the Make Mobile Work Series, focused on best practices for mobile targeting, on Tuesday, Aug. 12th. Google will be presenting alongside speakers from Millennial and Facebook.
Posted by Sean Kranzberg and Tony Mowatt, Engineering Manager and Lead Product Manager for Google Web Designer